London record shop and label Phonica Records launches new sub label Phonica AM. Curated by staff member and DJ Luther Vine, the label will provide a home for a new take on 90’s inspired ‘proper’ tech house, and music within this ball park. Definitely one to keep an eye on.
To kick start this new label, Luther approached the mysterious duo Voodoos and Taboos to release ‘If We Were’ EP. So far, the two producers have only released EPs and LPs on their own record label Voodoos And Taboos Records, and made few appearances on compilations. We don’t know a lot about them – not even their face – but the music speak for itself. “I was blown away by the music after discovering their production through stocking their first two releases,” said Luther. Indeed, it is not until he heard their tunes that he took the decision to start a new Phonica imprint. “With all due respect to some of the music being released at the moment, there seems to be an over saturation with this rehashed 90s Prog House resurgence… And it was very refreshing to hear and be able to release this rather original EP from Voodoos and Taboos.”
Voodoos and Taboos kick off the B side with break-minimal track ‘Witch House’. As the duo sets the scene with a base of breakbeat and a deep circular melody, slight acid touches seeps between the rhythm while a female voice is giving the tone. The track breathes through acid, breaks, electro and 90’s tech house before taking a U-turn and embracing all suggested elements. “I think that they have a very unique sound. They seem to merge the best elements together to form really euphonic music,” said Luther. “They have an abundance of slick, yet quirky sound design, adding to the nuance of their records.”
Founded by Simon Rigg, Heidi Van Den Amstel and Tom Relleen in 2003, Phonica Records is one of the oldest record shop in town with a broad approach to dance music: from the latest microhouse or ambient niche releases to big room house and techno 12″s through rare soul 7″s. They started the label in 2008 with a first release from Hector, a staff member at the time, and have since then launched sister labels Phonica White, Karakul and Special Editions. As the mother label Phonica Records releases a wide range of high calibre dance music, but Phonica AM will be a home into more tasteful minimal/tech house-ish sound. The ambition: to endeavour to release cutting edge dance floor music, that will hopefully stand the test of time.“Quality over quantity,” added Luther.
The record will obviously be available at Phonica Records, and can also be found at Cold Cuts Hot Wax, Deejay etc. It will be released on September 3rd.
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